Privacy Policy

Privacy Policy
Effective Date: August 21, 2023.
We recognize that your privacy is important and appreciate the trust you place when you shop with us. As valued customers, we are dedicated to protecting your personal information. We’ve developed this Privacy Policy to explain our technologies and to describe how and why we collect, use, and share your information. If you still have questions after reviewing this Privacy Policy, please contact us





Postal Address:


Household 502, Unit 3, Building 35, No. 289 Renmin East Road, Dongge Street Office, Pingdu City, Qingdao City, Shandong Province, China , sells direct-to-consumers through our website (our “Site”). By submitting information through, or otherwise using, our Site, you acknowledge that we may process information in accordance with this Privacy Policy, the privacy preferences you have made known to us, and as permitted or required by law.


Information We Collect
We ask to collect certain personal information to provide you the best service and Site experiences. We collect personal information when you interact with us at different touchpoints, including information that can directly or indirectly identify you. As a consumer retail company, we use personal information for a variety of business purposes including sharing it and combining it with other information we might receive from our technologies and other third parties.

We may disclose your personal information to comply with applicable laws, to respond to law enforcement requests, enforce our Terms & Conditions.

Below are categories of personal information we collect from customers:

Category of Personal Data

Reason for Processing

Name and contact details (such as email address, telephone number, and address)

Process any orders that you make on our website or over the phone
Send you service messages by email or text, such as order updates
Respond to your questions, and refund and / or return requests
Send you information by email, physical mail, or social media about our products or processes
Fraud prevention and detection
To register you with an surewayfootwear account
To personalize your web browsing experience such as new product alerts
Send you emails when you’ve left items in your cart or when products are back in stock

Purchase information / history

Manage your orders and order history
Ask for your product feedback to monitor and improve our product quality
Send you relevant information via email, physical mail, or social media about our new products
Fraud prevention and detection
Better understand your product preferences to feature relevant information in ads

Month of birth

To send you special birthday offers

Payment information (we don’t store this information)

To take payment of orders, provide refunds and exchanges
Fraud prevention and detection

Contact history with surewayfootwear

Provide customer service and support

Personal device information in the form of cookies of your computer, phone, tablet or other device used to access the website including browser and IP address

Optimizing your website experience for the best functionality
Presenting you relevant ads as you browse websites and social media platforms
Provide surewayfootwear with analytical data to improve website and advertising performance
Save products you’ve added to your cart

Social media comments and photos you post on social media pages where you have mentioned and tagged surewayfootwear

To respond to questions and comments about surewayfootwear and our products


Children’s Privacy
Our Site is not directed to, and we do not intend to, or knowingly, collect or solicit personal information from people under the age of majority. By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use our Site.


Updates to This Privacy Policy
This Privacy Policy is subject to change and we may update it from time to time. The updated version will be clearly marked with a revised "Effective Date" at the top of the page. The changes will take effect immediately after they are posted, and, where legally permitted, they will apply retroactively to all personal information we have already collected. Your continued use of our services after any changes to this Privacy Policy indicates your acceptance of the updated terms. For this reason, we encourage you to regularly review this Privacy Policy to make sure you are familiar with our privacy practices.


Contact Us
If you still have questions after reviewing this Privacy Policy, please contact us by Phone:




Your Privacy Choices
We permit our trusted business partners and third-party advertising companies to collect your browsing information and browser and/or device identifiers to provide personalized and/or interest-based ads that are relevant to your interests through cookies. These ads may appear on our website, and on other third-party websites and apps. You may take steps to block advertising cookies but note that this does not mean that you will no longer receive ads from surewayfootwear, as these ads are only one form of digital advertising.

If you wish to manage your privacy preferences, please refer to the relevant sections below:

Accessing, Correcting and Updating Your Information: By creating an account, logging in, or signing in on our Site, you have the ability to view, modify, and update your preferences and settings. Should you have any questions regarding updating or removing your information, you may reach out to us directly using the contact details provided in this Privacy Policy. Please note that in some cases, we may not be able to make changes or delete your information.

How to Control Your Communications Preferences:

Email: If you’ve subscribed your promotional email communications from us and wish to unsubscribe, you can opt out by clicking the "Unsubscribe" link at the bottom of the promotional email. You will not be able opt-out of service-related communications (e.g., account verification, transactional communications, changes/updates to features of the services, technical and security notices).

Direct Mail: If you no longer wish to receive direct mail from us, you may unsubscribe by contacting us directly using the contact details provided in this Privacy Policy. In order to effectively process your request, please make sure to include your complete name, mailing address, e-mail address, and specify the types of communications you would like to opt out of receiving.

Cookies and Online Advertising: Most browsers accept cookies automatically, but you can block or delete cookies at any time to prevent the collection of your browsing information for purposes of delivering interest-based ads and tracking visitor behavior. If you would prefer not to accept cookies from our website, you can modify your browser preferences to refuse them. To do so, please refer to your browser’s technical settings. Please keep in mind that rejecting or removing cookies could affect the availability and functionality of our services. Please also note that revisiting our Site may re-enable cookies you previously deleted. If you prefer to manage which cookies to opt in to, please click on the Cookie Settings button. Do Not Sell or Share My Personal Information


Do Not Sell or Share My Personal Information
We do not “sell” or “share” sensitive information, but California residents have the right to access or delete their personal information. California residents also have the right to opt out of the sales or sharing of their personal information.

Contact Us
If you still have questions after reviewing this Privacy Policy, please contact us by Phone:




To submit a request to access or delete personal information, please complete this form. Please use the same form to opt out of the sales or sharing of your personal information for advertising. You may need to take the additional steps to block or delete cookies in your browser’s technical settings.